...and an example of how to do it
Last Fall, The Rising CCO VI report from leadership consultancy Spencer Stuart and PR firm Weber Shandwick predicted that employee communications would be a high priority for North American companies in 2017. As reported in Bulldog Reporter:
"North American CCOs (90 percent) report that employee communications is a top tier responsibility compared to 70 percent of EMEA CCOs. In line with North American CCOs’ strong focus on employee communications, these leading comms pros in North America are also more likely to report that employee advocacy and engagement will grow in importance in their portfolio of responsibilities over the next 12 to 18 months compared to EMEA CCOs (70 percent vs. 45 percent, respectively)."
Employees are getting more attention as it becomes clear that keeping them engaged and satisfied has bottom line benefits, from higher productivity and fewer errors to lower turnover and increased customer loyalty. This infographic from Comcast Business lays out the why employee engagement matters:
Based on requests from our clients, this prediction is coming true. We've been creating more content for internal audiences, and more how-to articles about employee engagement.
For example, we contributed content for the Nurse Engagement Toolkit package produced by Healthcare Source for Nurse Appreciation Week:
How are you engaging, encouraging and rewarding your employees and job candidates? Are you doing enough of the right stuff in terms of training, incentives, culture and advocacy to reap the benefits?