Our client Staples does a great job of resurfacing evergreen content. This year's #holidaysuccess social landing page is populated with articles we produced for them last year and intentionally designed for easy updating and repurposing.

This tactic is a smart way to re-use top-performing content and re-promote content that addresses key search terms or customer needs that might not have performed as well previously.

Staples social landing page for #holidaysuccess campaign, populated by The Word Factory


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