I presented my advocacy writing workshop at the Environmental Educators of North Carolina conference last week, so I updated my examples of effective persuasive content.
Click here to download the playbook containing the models (and more):
- A successful fundraising letter
- A thought leadership article
- A personal persuasive essay
- A thought leadership TikTok
- An Instagram call to action
And indulge me with a (not so) humble brag. Look at this excellent comment from my session evals:

So grateful to be able to do what I do!
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