Staying present in your content

A lot of editing projects and coaching/training gigs for me means more blog posts on writing for you!

Let's talk about the future. Specifically, the use of future tense in your content. In some cases, it's absolutely necessary. But in most, it's not. Deleting the future tense from your writing makes it more declarative and authoritative for your reader. And more real for you as the writer. Take a peek:

 

ORIGINAL: We do strategic planning every year, but this time we built a road map of how we will achieve our goals and how we will measure ourselves.

REVISED: We do strategic planning every year, but this time we built a road map of how to achieve our goals and how to measure ourselves.

EVEN MORE REVISED: We do strategic planning every year, but this time we built a road map for achieving our goals and measuring progress.

Again, this isn't a blanket directive to never use the future tense. But next time you find yourself deploying it, ask if it's really necessary. And if it's not, axe that baby out of there and live in the moment!