Updated August 2023
One of the great things about running your own agency is the ease with which you can take your show on the road. I often decamp to my favorite local cafe, The Open Eye, for a useful change of venue. I set up my laptop, tap into the free wi-fi and load up on fine locally-roasted fair-trade coffee, enjoy a baked good, and get to work.
Is my productivity higher here? Not necessarily. But the change of venue is as energizing as the caffeine and the soundtrack. Getting away from the familiar jumpstarts my creativity and thought process. My perspective changes simply because the view has. I think this works because getting out of my office is similar to getting out of my head. Also, and this is a minority view, I'm sure, I concentrate better when it's noisy. I listen to NPR all day at the office, and I love the background noise of random chit chat and frothing. But bring your headphones if you like.
And, I’ll be honest, sitting around this joint gives me a good sense of what my neighbor Bob Saunders calls “the pulse of the people”. I learn a lot about what’s making its way along the grapevine and what the local kilt-wearing runners are concerned about today. I get ideas for op-eds, for ads, for lots of things from the snippets of conversation I overhear during lulls in the action. It’s a great idea generator!
Where do you go to get your creative juices flowing? Right now I have to get back to the factory floor!