Last week, I shared some data showing that consumers want more holiday content earlier than ever. Here's an example of an early holiday campaign from Staples.
Teammate Carolyn Evans and I developed a holiday content package for Staples as part of a social media campaign that launched in early November. The full campaign uses the #MoreThisHoliday hashtag and includes a social landing page; our articles; Twitter, Facebook, Linkedin and Pinterest posts; videos; a Twitter chat and multiple cards; and more. And that's just the initial push; the content will be amplified throughout the season.
Here's the landing page featuring the digested copy for each article and the articles themselves:
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