Here's a solid MarketingProfs article on why your enterprise should have a blog, citing these four reasons:
- Ties together your online and offline activities, like events, launches, etc.
- Demonstrates your knowledge and experience
- Creates and nurtures customer relationships
- Improves SEO performance
And here are some of my actionable tips for how to blog:
- How to write a blog
- How to peg your blog to the seasons and create posts related to the news cycle
- Blogging and the sales/buy cycle
- How to improve customer engagement with your blog copy (ebook)
- Marketing your blog
Image from Flickr Commons.