Here's a solid MarketingProfs article on why your enterprise should have a blog, citing these four reasons:

  1. Ties together your online and offline activities, like events, launches, etc.
  2. Demonstrates your knowledge and experience
  3. Creates and nurtures customer relationships
  4. Improves SEO performance

And here are some of my actionable tips for how to blog:

  1. How to write a blog
  2. How to peg your blog to the seasons and create posts related to the news cycle
  3. Blogging and the sales/buy cycle
  4. How to improve customer engagement with your blog copy (ebook)
  5. Marketing your blog

Have fun!

Image from Flickr Commons.