If it feels like holiday marketing has started even earlier this year, it has. Despite the groans of many, new research from Outbrain and featured in AdWeek found that more consumers are seeking holiday-themed content like this earlier than ever.
"Our data shows consumers are eager for holiday content much earlier on in the buying cycle, and heavy content consumption is occurring in the weeks before Black Friday, Cyber Monday and again, right before Christmas,"said Avi Zimak, Outbrain North America's general manager.
This has the most impact on B2C content marketers, but many B2B "customers" are looking for holiday advice, too, on everything from corporate and employee gifts, to business holiday cards and party-planning, to year-end business activities related to taxes, etc. You can even do fun holiday content.
We've already filed a sleighful of holiday content to our B2B and B2C content, but we know from CMI's surveys that most content marketers struggle to fill the need for high-quality and consistent content. To meet customer demand for holiday content, particularly information that supports the buy cycle, it's time to ramp up in-house production for a short-term push, or hire a content shop or freelancer to produce for you.
Here's a look at a holiday content package we produced for Staples. They used it in a social media campaign that launched the first week of November.