Small Business Saturday is a terrific way to tap into people's innate desires to shop closer to home and with people they know. It's most beneficial for retailers, its original promoters, but any local business can take advantage of the observance.

A few years ago, we created a robust content package for Staples to help small business owners get the most from the #ShopSmall movement. There's still time to use these tips to win Small Business Saturday this year:

Small Business Saturday Dos & Don'ts

How to Promote Small Business Saturday...

besides using these nifty hashtags: #shopsmall, #smbizsaturday, #smallbusinesssaturday, #buylocal or #shoplocal

Improve Customer Experience for Small Business Saturday