I leafed through McKinley Marketing Partner's 2017 Digital Marketing Skills survey and found some useful insights. This is a terrific report for talent and hiring managers, marketing and content agencies, and job-seekers.
The most in-demand talent sets are digital marketing and creative services. These are the top-ranked skills within those two categories:
- Digital advertising
- Content creation & curation
- Content strategy
- Social media
- Email marketing
- Graphic, web & visual design
Perhaps the most interesting finding was this:
Regardless of the job title or function, employers look for candidates with digital marketing skills [even] in specialties where digital has historically not been required, such as in traditional marketing and market research.
Want to up your game in some of these key areas?
Improve your digital marketing and creative services skills
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