I leafed through McKinley Marketing Partner's 2017 Digital Marketing Skills survey and found some useful insights. This is a terrific report for talent and hiring managers, marketing and content agencies, and job-seekers.
The most in-demand talent sets are digital marketing and creative services. These are the top-ranked skills within those two categories:
- Digital advertising
- Content creation & curation
- Content strategy
- Social media
- Email marketing
- SEO/SEM
- Graphic, web & visual design
- Copywriting
Perhaps the most interesting finding was this:
Regardless of the job title or function, employers look for candidates with digital marketing skills [even] in specialties where digital has historically not been required, such as in traditional marketing and market research.
Want to up your game in some of these key areas?
Improve your digital marketing and creative services skills
Content Creation & Curation / Content Strategy & Operations
Social Media
Anybody can use social media. But the folks who get the most from it use it strategically so it supports business goals. Click the headline for posts to help you develop your own strategic practices for using and managing social media.
SEO/SEM
Get easy-to-implement and easy-to-use strategies for building out your search marketing and SEO skills by clicking on the headline.
Graphic, Web & Visual Design
Click the headline to find helpful techniques and useful insights to help content creators and digital marketers understand and drive design projects, especially for visual content.