Good sources are the secret sauce for a successful brand journalist, and when I got an assignment to write about why organizations need a cyber crisis communications plan, I knew exactly who I was going to talk to: Melanie Dougherty-Thomas of Inform, and Aaron Blank of The Fearey Group. Both are terrifically practical and deeply experienced -- perfect for the mid-length how-to piece/primer I was tasked with writing.
Here's the result: Cybercrime Response: Why you need a crisis communications plan. Required reading for anyone in communications and marketing:
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