Even if you've got a killer topic, it can be tough to get started actually writing your content. I know. Beating writer's block is a key tool in the quest to be more productive. Here's one way to get started, using the People-Information-Goals Strategy©.

How to draft

Drafting from the PIG is easy because you can’t really go wrong starting in any box (except PEOPLE). Remember, the draft is just your first pass (even Don Draper drafts). You can revise and reorganize once you have something to work from.

Though there are many different ways to draft from the PIG, here are four popular and effective combinations:

  1. MAIN IDEA-SUPPORT-THINK-FEEL-DO
  2. THINK-SUPPORT-DO
  3. SUPPORT-MAIN IDEA-SUPPORT-THINK-FEEL-DO
  4. QUESTION-SUPPORT-THINK-FEEL-DO

The cool part of this process is that it enables you to quickly test drive different organizational structures to see which one best suits your purpose, audience and delivery method. And you can easily drop in calls to action, even as subheads.

  • Head/Title: MAIN IDEA, THINK, FEEL, DO or AUDIENCE QUESTION
  • Opening/Lede: MAIN IDEA, THINK, FEEL, DO or AUDIENCE QUESTION
  • Subhead: MAIN IDEA, THINK, FEEL, DO and/or AUDIENCE QUESTION
  • Body: SUPPORT
  • Ending: MAIN IDEA, THINK, FEELand/or DO
  • Call to Action: THINK, FEEL and/or DO

Download the playbook for pre-writing and drafting with the PIG.

Using this approach will help you beat writer's block, develop different structures and get the content out the door faster.

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