Even if you've got a killer topic, it can be tough to get started actually writing your content. I know. Beating writer's block is a key tool in the quest to be more productive. Here's one way to get started, using the Content-Purpose-Audience Strategy©. [Read up on all the ways to use this kick-ass writing tool]

The elements of content

Drafting from the C-P-A is easy because you can’t really go wrong starting in any box (except PEOPLE). Remember, the draft is just your first pass (even Don Draper drafts). You can revise and reorganize once you have something to work from.

The C-P-A enables you to draft and revise content using a series of interchangeable parts:

  • Head/Title: MAIN IDEA, THINK, DO or AUDIENCE QUESTION
  • Opening/Lede: MAIN IDEA, THINK, DO or AUDIENCE QUESTION
  • Subhead: MAIN IDEA, THINK, DO and/or AUDIENCE QUESTION
  • Body: KEY DETAILS
  • Ending: MAIN IDEA, THINK and/or DO
  • Call to Action: THINK and/or DO

Content-Purpose-Audience drafting example

© 1995-2012, TTMS, Inc. Click image for larger view.Though there are many different ways to draft from the C-P-A, there are four popular and effective combinations:

How to draft

Though there are many different ways to draft from the C-P-A, here are four popular and effective combinations:

  1. MAIN IDEA-KEY DETAILS-THINK-DO
  2. THINK-KEY DETAILS-DO
  3. KEY DETAIL-MAIN IDEA-KEY DETAILS-THINK-DO
  4. QUESTION-KEY DETAILS-THINK-DO

The cool part of this process is that it enables you to quickly test drive different organizational structures to see which one best suits your purpose, audience and delivery method. And you can easily drop in calls to action, even as subheads.

Your take-away

Using this approach will help you beat writer's block, develop different structures and get the content out the door faster. Get started now, or download our step-by-step instructions for creating content with examples from a real article.

Good luck!

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