Everything's different in 2020, but I'm willing to be that one thing that won't change is the sending of holiday cards. These missives aren't just nice gestures, they're good business.
How to use business holiday cards to build your brand
Here are four ways to boost your brand with end-of-year outreach:
- Build loyalty with glad tidings. In a year when many of us feel isolated, getting a nice note -- even from a business -- creates connection and goodwill.
- Reinforce brand messaging and look. Including your logo and tagline on the card strengthens your brand, but don't make it look promotional or salesy. Tasteful is the word of the day.
- Update your database. Whether you send physical or digital holiday mailings, the exercise helps you keep your database current based on bounces and returns.
- Drive traffic to your site. A well-designed email that includes a link back to your site boosts traffic and encourage browsing. That's why many companies do animated digital holiday cards or short videos with key staff sending holiday cheer.
How to write business holiday card messages
"What should I write in my company holiday card?" Fair question. Since the last thing you want to do is offend the recipients, consider skipping references to specific religious traditions. Here are 5 thought-starters for your company holiday card message:
- We've enjoyed working with you and look forward to continued collaboration in 2021.
- Season’s greetings from all of us at [company name].
- Wishing you a season of joy and continued success in 2021.
- Happy holidays and best wishes for a healthy and prosperous new year.
- As we reflect on what it took to get through this year, we are grateful for your continued support.
Can you use humor in corporate holiday card ideas? Yes, but carefully. Certainly 2020 has created the need for a laugh. Test drive any humorous messages and designs with several people to assess how the joke lands (or flops).