Blogging a series that get results and keeps readers interested requires a little forethought -- and not just about the topic (we'll get to that in a minute).

Pre-writing your blog series

Before you choose the individual subjects you'll cover, think a little more broadly about your:

  • Audience. Who's the target audience for your posts and what are the most likely question they'll have about the subject?
  • Information. What are the ideas you want and need (answers to those audience questions) to convey?
  • Goals. What's your call to action?

We've packaged this up in the People-Information-Goals® organizer, which you can download here.

Writing series installments

With the meta-level stuff sorted, you can begin writing individual posts. I usually find that the topics have presented themselves in the SUPPORT (one post per?), QUESTIONS (one post per question not) and GOALS blocks of the organizer. To flesh each one out, use the top part -- the IDEA-DETAILS® section. See how to plan a blog post with Idea-Details.

This simple process helps you quickly plan a series and the component posts that will engage your audience and drive results.

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