Another fruitful Internet Summit. I'll be sharing more take-aways in the coming days, but here are 10 big themes from the event:
Entrepreneurs & start-ups:
- Start-ups need to listen to customers and clients to build the business and pivot as needed. (Hint: It's not about you)
- Bootstrapping sucks.
- Someone on founding team has to be able to hustle, sell and communicate effectively.
- Starting/investing where there's heat isn't best play. Harvest there, but form/invest in promising sub-sectors.
- Iterate, embrace small victories and big failures because they lead to big wins.
Content & Marketing
- People (especially content marketers) are missing opportunities because they aren't designing and streamlining across devices and platforms. Responsive design is key.
- Engage users/audience and let them create content, too.
- Continuous blatant self-promotion makes for boring content. Relevant, informative or entertaining content tied to the buy cycle isn't.
- Figure out what leadership will approve and start there, then educate to get what you really want/need.
- Nobody wants to see a lot of text-heavy slides; investors want 15 or fewer.
10 blogging topics from #ISum10