We're all familiar with big retailers' attempts to get us to bust their doors down on Black Friday and Cyber Monday and buy, buy, buy! After all, the holidays are a crucial time in retailers' or etailers' bottom lines. But the noisy sale promotions can make it hard for smaller enterprises to get in on the action. To overcome that challenge, many communities institute Buy Local campaigns, and the folks at American Express founded Small Business Saturday (@ShopSmall, #SmallBizSat).
One of my recent brand journalism assignments for the Staples Retail Resource Center focuses on making the most of the shop small/buy local movement with events, direct mail, advertising and other promotions:
by Margot Carmichael Lester, Staples® Contributing Writer
Small Business Saturday gives small business owners a terrific opportunity to get their share (and maybe even more) of holiday spending between Black Friday’s consumer chaos and Cyber Monday’s digital deals. So be sure to make the most of this event for your retail business. While you may not have time to do all these activities this year, even one or two will help to make the season bright and keep your cash register ringing like jingle bells. Click to read expert tips for getting ready for Small Business Saturday.