We all want to get messaging right, but I find many folks are still too focused on what they want to tell the audience without too much regard for what the audience wants to hear, or how they might want to hear it. The result is messaging that doesn't get the right results.
Here are two tools to help you get the customer back into your messaging:
Messaging overview slide deck (presented at an IABCTriangle event)
Key Message Architecture worksheet and tips: https://bit.ly/KMAworksheet