Sometimes the best way to inspire others to support your organization isn't to ask, it's to show. Here's an example of a supporter story for a land conservancy.
Lots of nonprofits spotlight volunteers, donors and other supporters. These profiles acknowledge important service and contributions, making them an effective way to show gratitude. But they also have the power to spark ideas from others, motivating them to get involved. This kind of content is a helpful supplement to direct calls to action for volunteers or donations. They show what's possible and the kind of folks who are already involved — and can create a sense of belonging.
See the supporter story I recently penned for the Triangle Land Conservancy blog.
A little backstory
There's another angle to this story that shows how interpretive content can be a catalyst. When Ron's wife, Melody died, he looked around the internet for some ideas when he came upon the articles I wrote for a vulture interpretation project at Bluestem Conservation Cemetery. And that's how Ron decided to reach out to the Triangle Land Conservancy about a bench!
