Check out my guest post for our pals over at Magnet Video on writing short, particularly when you're constrained to a whopping 60 seconds' worth of content (that's about 145 words, friends!). It features our star strategy, the Content-Purpose-Audience©:

Online Video Marketing Scripts: Brevity is Best!

How many times have you clicked on a video link only to wonder how long it’s going to take the speaker to get to the information you really need? Don’t be that guy. (Click here to get the tips!)

More tips: