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CX Tip: Bring humanity to customer communication and content marketing
The Word Factory's Pete Andersen points out how unexpected moments of humanity not only make us happy they also produce great customer experience.
Punctuation tip: ONE SPACE after a period
Make your content easier on the eyes. Stop using two spaces after a terminal punctuation mark.
Write better content: commas, voice & quality
The top posts on The Word Factory blog for Q320 center around writing quality. Check out Margot Lester & Pete Andersen's tools and tips for being a better content writer.
Visual content: tips for better photos
Tips for better visual content, including how to work with photographers, choose photos more responsibly and look your best in front of the camera.
Stakeholder Communications: Thank-you letter example
Margot uses the 6 Traits to break down an effective stakeholder acknowledgment letter from the UofSC School of Law.
The Great Debate: Do I need a comma there?
Veteran editors and writing coaches Margot Lester & Peter Andersen debate the serial (Oxford) comma
Yikes! 2 ways job listings hurt your organization
I recently saw a job listing for a position with a national medical academy and was stunned by the language used in the requirements section. It's that last bullet for me. The language isn't just elitist. To my eyes, it reads beyond biased straight into supportive of...
How to write thought leadership content
How to write thought leadership content using a proven and easy to execute strategy from writing coach Margot Lester.
Giving feedback: 2 ways to be a better content manager
Is your feedback really useful? Is your process making it harder for content creators? Are you demoralizing your team? Get Margot's tips for doing feedback better.
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