Our Blog
Empathy in marketing & PR: why tone matters
Your best efforts at empathy are thwarted when you don't pay attention to word choice. Learn how to avoid tanking your intent.
Top writing skills for marketers
Tips and strategies for creating higher quality writing for work from award-winning author/journalist and writing coach Margot Lester.
Corporate social justice: The Word Factory
Read about why Margot Lester created a social justice goal for The Word Factory. May it inspire you to do the same for your enterprise.
Corporate social justice: Lo & Behold Naturals
See how and why one small business, Lo & Behold natural beauty products, embraces corporate social justice.
Personal Marketing: Preparing for the recession
With a recession looming, many folks are updating their LinkedIn profiles and tuning up résumés and cover letters. We've can help!
Broaden your view of content marketing
Are you overlooking an effective content marketing asset? Margot shows how The Eddy Pub successfully used an internal COVID manual as marketing content.
New quarter, new look
We kick off Q3 with a new site design and a look back at the top posts from Q2: writing tips, #wearamask graphics and customized video conference backgrounds
Make your voice heard
Want to share your views on current events? Write your way to change with these proven strategies from award-winning writer Margot Lester.
Anti-racism resources for businesses
A collection of antiracism resources for content marketing and other businesses
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