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I've got a lot to say and say most of it here.
Poke around for my latest advice, insights and opinions on writing, brand journalism, content marketing, operations, climate communication, advocacy and anything else that piques my interest.
How-to content: Bystanders save lives
How-to pieces feed people's curiosity. Here are two examples.
Listen up! genAI text is tanking your rep
Why (and how) to revise AI-generated text so it doesn't make you look bad.
Resources for Earth Day
Ideas for all ages to deepen your connection to our planet!
Copy, moon joy
Lessons on organizational communication from NASA's Artemis II mission.
Word study: Revirescent
The right word brings your text to life with clarity and personality. Here's one of my favorites!
I’m pretty sure you used AI to write that
See the tells that signal you didn't revise the draft your LLM created.
How to make a good explainer
Learn the 6 traits of effective expository content.
You don’t need more content…
How to refresh the content you already have!
How to tune up your AI content
Let's look at how to boost the quality of LLM-generated text.
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