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Do you need to read to be a good writer?
Do you have to read a lot to be a good writer? Not necessarily. It's more about what you read than how much. Get more insights from writing coach Margot Lester.
Writing Guide: Active v. passive voice
The Word Factory contributor and writing coach Peter Andersen explains the difference between passive and active voice in this fun guest post.
Feature writing example: Late-Late Night
Check out this example of solid feature writing from our CEO, Margot Lester.
How to be a vaccine influencer
Three ways to encourage people to get the COVID-19 vaccination, based on research from the Kaiser Family Foundation.
Best marketing advice from The Word Factory
Tips from The Word Factory CEO Margot Lester on key Q3 activities for content marketers, why and how to find diverse creative collaborators and what you might be divulging about your company on a casual phone call.
How to be a better project manager
If you're just focused on deadlines, you're missing an essential element of effective project management. Margot Lester explains how use process improvement to be a better project manager.
The perils of telling tales out of school
A gentle reminder to be careful what you talk about in public from Margot Lester.
4 content marketing tactics for next quarter
Add value to your content marketing services with these tactics from Margot Lester.
It’s not “too difficult” to find diverse suppliers
You probably don't see it, but if you're a mostly straight white operation, bias and white supremacy culture are hiding in the way you choose suppliers.
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