Our Blog
Don’t ignore these key influencers
Empowering your employees to be strong influencers and ambassadors reaps multiple benefits. We outline them and offer one approach.
Writing about television: 2022 Emmy Nominations
Margot Lester takes us behind the scenes of Emmy-nominated shows: Dopesick, Euphoria, The Marvelous Mrs. Maisel and Succession
Your most-loved posts of 2Q22
Catch up on the posts you might have missed to learn about email marketing with empathy, the most valued content types and coming back from a miscue.
Why I’m expanding during economic uncertainty
Why now might be the right time to invest in yourself or your business.
Brand journalism: union communications
For trade groups and unions, showcasing members' work is a key function of magazines and newsletters. Here's an example from the International Cinematographers Guild.
Mini case study: Email marketing with empathy & kindness
How a small decision -- enabled by martech -- empowers you to deliver more empathetic email marketing that builds loyalty and brand reputation.
Unexpected payoffs
Margot writes about the unintended (positive) results from doing good.
Effective Communications Month: Hire a writing coach
If you want to be a more effective writer, you might need a coach. Learn more about what a writing coach does and whether working with one is the right thing for you.
Content marketing advice: photos
Get expert advice for working with photographers, selecting great images and using photos in content marketing.
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