Learn more about
We've worked with FORTUNE 500 companies, start-ups, small businesses and non-profit organizations to create effective communications and develop productive teams that get results.
The Word Factory ClientS
- B-K Medical
- Baxter Pharmaceuticals
- CBC New Media
- Council for Entrepreneurial Development
- Duke Corporate Education
- Equality North Carolina
- Ewing Marion Kauffman Foundation
- Golden Corral
- Insurance & Financial Communicators Association
- Intermedia Outdoors
- International Cinematographers Guild
- Hanley Wood Business Media
- Institutional Investor
- Javelin Pharmaceuticals
- John Hancock
- Los Angeles Business Journal
- PTA Thrift Shop
- Philips Lifeline
- Prevention Council of Roanoke Valley
- Quintiles Transnational
- Radical 3D
- The Recording Academy
- The University of North Carolina
- Athletic Communications
- Friends of the Library
- Health Care
- Kenan-Flagler Business School
- Lineberger Comprehensive Cancer Center
- Medical Foundation
- North Carolina Jaycee Burn Center
- Office of the Chancellor
- School of Education
- School of Medicine
- Tufts University Medical Center
Why Clients Come Back to The Word Factory
You can’t throw a rock these days without hitting a content shop. When talent and ability are roughly equal, customer service is the key differentiator. And we do service better than just about anybody.
Our clients appreciate that the content we file requires very little work on their part. We know that anything we do to make your life easier makes us invaluable.Our internal content management program ensures consistent quality from project to project.
We’re fast. We’ve always had an operations focus, designing processes to create more high-quality content in less time. As a result, we’ve integrated principles from Lean, Agile, Scrum and Kanban—all those manufacturing processes—into our content management process. That means our content supply chain is more efficient and effective for you and us. Being transparent about the workflow and the progress creates buy-in and trust, and keeps us all on schedule.
We turn in content on time and give you early warning if we encounter delays or challenges. Since most of our team members come from daily or weekly deadline situations, we’re much better at this than people who’ve never had an editor breathing down their necks at press time. We know the downside risk of not getting content in on deadline and the upside of keeping clients in the loop. Our content workflow management process gives us visibility into your project so it stays on track.
Our approach to content marketing management dramatically improves the creative process from kick-off to turn-in, reducing the risk of pursuing the wrong angle or creeping away from the purpose. We work with you to articulate purpose, target audience, desired results and other details of your project before we do anything else. Beyond word count and style guides, we discuss models (“we want an article that sounds like this one”) and audience personae to nail down as much of the project as possible. These initial cycles save time later because there’s less revision and retooling. We do a lot of rapid iterations, creating minimally viable content that gives our team and yours plenty of opportunities to check off the project before making a huge investment in time and resources.
Take a look at what we do
From Our Clients
I've worked with Margot for a number of years while employed for four different brands and on countless projects. Her team has excelled at written articles, infographics and interactive quizzes, and she proactively brings ideas to the table acting as an extension of the team.
Margot is an innovator. She has a keen eye for what's interesting, and an ability to make it even more interesting.
Want to Know More?
Want to know more about our creative process and content marketing management methods? Drop me a line.