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Our Clients

FORTUNE 500 companies, small- to medium-sized businesses, start-ups, non-profits and individuals count on us.

69% of The Word Factory's business is from repeat customers.

The Word Factory ClientS

  • AOL
  • Assuris
  • B-K Medical
  • Baxter Pharmaceuticals
  • CED
  • CBC New Media
  • Citysearch
  • Duke Corporate Education
  • Duke School of Nursing
  • Equality North Carolina
  • Eliza
  • Ewing Marion Kauffman
    Foundation
  • FMI
  • GSK
  • Golden Corral
  • Intermedia Outdoors
  • International Cinematographers Guild
  • Hanley Wood Business Media
  • HealthcareSource
  • Hello Heart
  • HOK
  • Institutional Investor
  • Javelin Pharmaceuticals
  • John Hancock
  • Lifeline
  • Lionbridge
  • Los Angeles Business Journal
  • MSN.com
  • Match.com
  • Mimecast
  • Monster.com
  • N.C. AIDS Action Network
  • NewsCred
  • OncoHealth
  • Onduo
  • Philips Healthcare 
  • Playboy
  • Radical 3D
  • The Recording Academy
  • Salesforce
  • SciQuest
  • SmartBrief
  • SpaceX
  • Spencer Health Solutions
  • Staples
  • TicketMaster-Citysearch
  • Tufts University Medical Center
  • The University of North Carolina
  • Xometry
  • Xylem

Why Clients Come Back to The Word Factory

 

You can’t throw a rock these days without hitting a content shop. When talent and ability are roughly equal, customer service is the key differentiator. And we do service better than just about anybody.

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Quality

We know it's drag to have to stress over quality -- not to mention the amount of time it sucks out of every deadline. Our clients appreciate that the content we file doesn't require them to do very much. Anything we do to make your life easier makes us invaluable.Our internal content quality program is based on the ones we used in our various newsrooms. That's how we ensure quality from project to project and creator to creator.

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Speed

We’re fast. We’ve always had an operations focus, designing processes to create more high-quality content in less time. As a result, we’ve integrated principles from Lean, Agile, Scrum and Kanban—all those manufacturing processes—into our content management process. That means our content supply chain is more efficient and effective for you and us. Being transparent about the workflow and the progress creates buy-in and trust, and keeps us all on schedule.

Reliability

We turn in content on time and give you early warning if we encounter delays or challenges. Since most of our team members come from daily or weekly deadline situations, we’re much better at this than people who’ve never had an editor breathing down their necks at press time. We know the downside risk of not getting content in on deadline and the upside of keeping clients in the loop. Our content workflow management process gives us visibility into your project so it stays on track.

Process

We came out of the news business where deadlines are not negotiable. That experienc informed Margot's approach to project management and operations. Honed over 30 years in the business, it dramatically improves the creative process from kick-off to turn-in, reducing the risk of pursuing the wrong angle or creeping away from the purpose. We work with you to articulate purpose, target audience, desired results and other details before we do anything else. Beyond word count and style guides, we discuss models (“we want an article that sounds like this one”) and audience personae to nail down as much of the project as possible. These initial cycles save time later because there’s less revision and retooling.

From Our Clients

I've worked with Margot for a number of years while employed for four different brands and on countless projects. Her team has excelled at written articles, infographics and interactive quizzes, and she proactively brings ideas to the table acting as an extension of the team.

Norma Gaffin

Senior Content Marketing Manager, HealthcareSource

Margot is an innovator. She has a keen eye for what's interesting, and an ability to make it even more interesting.

Steve Eisenstadt

Content Director, Offleash; former VP, Brodeur Worldwide

Want to Know More?
Reach Out

Want to know more about our creative process and content marketing management methods?  Drop me a line.