by Margot Carmichael Lester | Jul 9, 2018 | Marketing, Advertising & Promotion
Thanks to our membership in the Independent Book Publishers Association, we can afford for Be a Better Writer to have a presence at all the major book shows and book-related conventions. We did the Book Expo last year, which was OK, but we ultimately decided the...
by Margot Carmichael Lester | Feb 26, 2018 | Best Practice, Marketing, Advertising & Promotion, Public Relations/PR practice
It's always nice to get good coverage in the media (for instance, here's a great story about YouthWorx on Main, a initiative of the PTA Thrift Shop, on whose board I serve). We can extend its benefit with a few minutes of deliberate promotion. Can't make it to...
by Margot Carmichael Lester | Jun 14, 2016 | E'ship, Networking
Last week I was on a panel with one of my early mentors, Robbie Hardy. It was a treat to be able to discuss her involvement in the beginning of my entrepreneurial career and to stand in testament to the results of all the hard work we both did during that time....
by Margot Carmichael Lester | Sep 2, 2014 | Marketing, Advertising & Promotion
September is Shameless Promotion Month In observance of this auspicious occasion, I've compiled a pile of tips to help you promote yourself and your enterprise: Media Relations Step-by-step instructions for writing a better press release or pitch The press release...
by Margot Carmichael Lester | Oct 25, 2013 | E'ship, Networking, Public Relations/PR practice
October is Self-Promotion Month! We've all encountered the shameless self-promoters who leave a sheen in their wake and on your hands. So let's all agree that that's not what we're talking about here. One thing I did this month was sign up to sponsor three...
