Recent research from Ascend2 & Research Partners,shows where content marketers struggle with SEO.
Tips to Improve Content Marketing SEO
SEO Tactic: Relevant Content Creation
There are a lot of ways to produce more relevant content to drive SEO/SEM, including these three quick tactics:
- Identify and deploy relevant long-tail key words: Find and use terms that real people use to find information to increase your content's discoverability during organic search.
- Follow the sales cycle/buyer journey: Serve up content that supports searchers at every step of the journey from research to buy.
- Increase relevance with dates and bylines: Use these simple tactics to establish authority and trust, which are key to relevance.
SEO Tactic: Internal & External Linking
The linking issue is a pretty straightforward fix. We, as the researchers and producers of the content, take care of finding internal and external links for every content piece we create. This makes sense because we've got the necessary context for finding relevant links since we found them by searching as a customer would, using long-tail keywords we think make sense as well as any provided by the client. That ensures relevance. We then create contextual links in the body of our content, Related Content links for interstitial or end copy, and external links to add trust and authority. This process enables us to take on most of the heavy lifting for our clients, making it faster and easier for them to optimize their content.
Don't have the human capital to execute these tactics even with our low-drag suggestions? Consider hiring outside help or offering staff training or coaching for content marketers to address this critical skills gap.