Ever sat in a project meeting and th0ught, "This could go horribly wrong with so many cooks in the kitchen"? That could have been me yesterday, sitting at the organizational meeting for a new project. But it wasn't.
Coming up, I spent as much time on the production side as I did on the editorial side, so I learned pretty quick that clear responsibilities and rules of engagement (including deadlines) needed to be established early on. I've seen too many projects delayed or derailed for lack of a simple set-up.
But I know that won't happen on this project because we outlined the rules and roles. Here's how:
- Identify key roles and tasks. Based on the end-product, we reverse-engineered the project into a set of critical tasks.
- Assess team members. We then looked at each team member's expertise, temperament and capacity for the work during the time we have to produce the final product.
- Assign tasks to the person most capable of doing them. We then made every effort to assign the individual tasks to the person best-suited to it. Some people were moved to new roles based on this criteria. Nobody was asked to do something they haven't demonstrated success at. And the number of tasks any one person had to do that they didn't enjoy was kept to a minimum, decreasing the chances that they won't do them -- or will bitch about doing them.
- Identify gaps. To fill a clear hole in our in-house capabilities, we brought in an outside contractor for a highly specialized task.
- Overlay deadlines. Then we looked at deadlines and gates and mapped those out, too. (No fancy Gantt chart necessary, btw).
At the end of the meeting, we had a project plan with the highest odds of getting done on time, but with the least amount of anxiety and frustration and with the highest degree of delight for the client.
Sure, it doesn't always work out so neatly. But by simply bringing some thought to the rules and roles on your next project, you'll be more likely to create a smooth content creation process with minimal blood on the rule.
Give it a try. And if you'd like a little help, holler.
For more of our thoughts on process, click here.