A long time ago, a friend of a friend introduced me to Ingrid Vanderveldt, who is, quite honestly, a force of nature. She and that F-o-F, Lyn Graft, ended up being both Word Factory clients and sources. I even wrote a cover story for the late, great Digital South magazine, with Ingrid herself front and center:

DS_Dixie_Chicks_cover[That was some 11 years ago. I’ve still never met Ingrid. But earlier this year at SxSW, I did manage to finally meet Lyn, along with Lynne Skinner and Craig Nadel, who also are featured in the article.]

Anyhow, Ingrid posted a great item on her blog yesterday about self-promotion. The take-away: Promote yourself by writing about someone else.

So true! As a journalist, I know this all too well. I’ve written about Ingrid several times, and every time she’s told anyone who will listen all kinds of good things about working with me.

But you don’t have to be a professional writer to make this work for you. Nor do you need your own show, like Ingrid. You can write about people on your Facebook page, your LinkedIn (recommendations) or Twitter (think Follow Friday) accounts, your blog or – for those of you yet to bite the social media/networking bullet – in an email.

The approach works for a lot of reasons, not the least of which is the person you write favorably about will very likely share the strokes with others, thereby calling attention to you in the bargain. In some extreme cases, maybe they’ll even write a song about you, but your results may vary.

This is viral marketing at its most basic. Simple. Elegant. Effective.

So, who are you going to write about today?