Small Business Saturday (#shopsmall) is a terrific opportunity to engage new customers, increase sales and reward your regulars. Capitalizing requires planning, though, and we see a lot of folks waiting till the last minute. We get it. The end of November seems so far away in the rush of end-of-summer and back-to-school activities. But advance planning not only sets you up for better success, it reduces administrative load later. To help you get started, we've got two round-ups for you.

A picture of Margot's parents, who were small business owners
Margot's parents outside the family owned deli and grocery.

How your business can support small enterprises

Shopping small isn't just a personal choice. Your business can support small enterprises on a B2B level. Here are 10 ways any business can support #shopsmall:

  1. Amplify Small Business Saturday posts 
  2. Leverage your social media reach 
  3. Buy an ad 
  4. Allocate some of your marketing budget 
  5. Write a blog post, op-ed, LinkedIn article or radio commentary 
  6. Identify opportunities to funnel more work their way
  7. Flag upcoming contract renewals 
  8. Write recommendations and reviews
  9. Offer a small business discount 
  10. Choose locally owned restaurants for catering

Get the details and examples here.

How to win Small Business Saturday

Here are five things you can do now to prepare for a successful Small Business Saturday:

  1. Plan your print and digital marketing
  2. Collaborate with other small businesses
  3. Design a give-away or event
  4. Brainstorm ways to showcase your business' hometown status and unique aspects
  5. Consider ways to show your appreciation for customers' business

We created a slew of #shopsmall how-to articles for Staples covering everything from event and gift wrapping ideas to digital marketing and loyalty programs. Check out the topics and find links to the articles here.

Related Content