The latest installment of my brand journalism project for Staples:

6 Online Marketing Tips for Small Business Saturday, Cyber Monday & Beyond

by Margot Carmichael Lester, Staples® Contributing Writer

Christmas StockingsThe stockings were hung by the computer with care...

That’s not exactly how Clement Clarke Moore wrote it, but here in the 21st century, that’s kind of how it works. Time-crunched shoppers rely on the Internet for gift ideas, money-saving opportunities and more. That’s why it’s smart to harness the power of online marketing to drive sales on Small Business Saturday and Cyber Monday. Click to continue reading the full article on email and social media marketing.