Getting Results

For Good Causes

Mobilizing supporters, educating the public and shaping the debate require concise and directed communication. We can help.

It’s always nice when you can do good work and good works at the same time. We frequently use our talents to further the causes we believe in. And we’ll be honest, sometimes we’re compensated and sometimes we’re not.

We strategize with campaign leaders to structure outreach programs that change behaviors and change minds. We also provide technical support like writing, design, interviewing and editing to produce materials that get results.

Here are some of the organizations we support with time and talent:

  • North Carolina AIDS Action Network: Advocacy presentation and worksheet to help patients and other advocates write strong letters, blog posts and opinion pieces
  • Equality NC: Business Equality Council outreach, messaging architecture, letters to the editor and articles, advocacy video, source for reporters
  • The North Carolina Jaycee Burn Center: Communications consulting, safety tips articles, social media strategy development
  • World Rabies Day: Press kit, editorial and video content for a rabies education campaign
  • Safe Sharks & Rays: Advisor to the communications and advocacy working groups to protect these marine animals and improve fishery management.

Margot also frequently presents workshops on writing for advocacy to boards of directors, volunteers and others. The sessions teach an easy-to-use strategy for sketching out letters to the editor, op-eds, blog posts and appeals. Check out the Power of Your Ideas slide deck here.

We're committed to diversity and anti-racism. Read our statement on social justice and see how we're living those values.

Margot Lester runs a small business in Carrboro, in central North Carolina. She offers branding and marketing services. She was an outspoken critic of the gay-marriage ban and worked with one of several business organizations to try to convince voters it was a bad idea.

"We have the Research Triangle Park. We have a great climate and we’re affordable — all those things that entrepreneurs and business owners are looking for. And I think now we have a big black eye -- it’s going to make it harder to talk about the good things in the state."

Listen to the interview.

Jeremy Hobson

of NPR's Marketplace Morning Report interviews Margot

We've been so lucky to partner with The Word Factory to train our advocates across the state about how to use their voices to speak out about the importance of HIV treatment and prevention. Margot always gets rave reviews, and participants leave feeling empowered and with new skills to share their personal stories in a way that resonates with the public and policymakers.

Lee Storrow

Executive Director, NC AIDS Action Network