by Margot Carmichael Lester | Mar 14, 2023 | E'ship, What-Not
It’s hard to believe that I’ve been an agency owner for almost half my life. This 12 March marked three decades since the end of my time as an FTE for someone else. I admit at the time I thought I’d freelance for a while till I found my next gig. But I got and stayed...
by Margot Carmichael Lester | Jan 3, 2023 | Best of Our Blog, What-Not
Want to create more effective content? Check out our most-read posts from last year, which include our definition of content and our advice on organization, quality, email marketing and hiring a writing coach. Two essays also garnered a lot of interest, including my...
by Margot Carmichael Lester | Apr 21, 2020 | Best Practice
As self-isolation drags on, the emotional and mental toll of living through a pandemic mounts. Many of us muscled through the first few weeks but are losing steam the longer our lives are in flux. It can be hard to find time or to avoid judging ourselves for taking...
by Margot Carmichael Lester | Mar 31, 2020 | What-Not
Stay-at-home orders can make you feel a little nutty.(Me in 1980. Not sure why I had my pants on my head, or why my Dad had the camera ready) Advice for managing emotions during the pandemic Dealing with the physical health challenges of a pandemic, especially during...
by Margot Carmichael Lester | Apr 9, 2019 | Marketing, Advertising & Promotion
Updated February 2023 I was in college when I first had to let someone go. I was the ranking supervisor of the student team that ran the student union, and after several warnings by his direct supervisor, this employee was referred to me for not meeting the...
