by Margot Lester | What-Not
Looking for ways to observe Earth Day?* Here are several ideas for all ages to deepen your connection to our planet, including drawing, journaling and noticing! I spend a lot of time getting people engaged with our planet. These are some of my favorite activities. Get...
by Margot Lester | Writing/How to Write
Political advocacy is always crucial, and it's even more important now. Getting your point across as clearly as possible is vital, especially if there's any nuance at all to the issue or your position. And it's even harder if you feel the least bit intimidated....
by Margot Lester | Writing/How to Write
Any day is a good day to advocate for the protection of sharks and rays! I'm part of the American Zoological Association's SAFE Shark & Ray Messaging Group, which develops a Shark & Ray Awareness Day Toolkit each year for aquariums, zoos and science centers to...
by Margot Lester | Writing/How to Write
I was lucky growing up to have lots of exposure to and encouragement from professional communicators. Two were especially influential. My dad started his career as a Madison Avenue copywriter and became an account exec. One of his best friends was editor of the local...
by Margot Lester | Public Relations/PR practice
When we're trying to convince someone to change a mindset or behavior, it's tempting to lean on data. There's a bunch of reasons for this, including our own bias as the influencers. We believe in what we're saying, so data that supports our PoV makes us feel smart,...
