by Margot Carmichael Lester | Dec 16, 2021 | Work Samples from Margot Lester & The Word Factory Team
For more than a decade, I've profiled members of the International Cinematographers Guild for the Generation NEXT package, one of the most popular features of the year. It's always an honor to share the stories of talented folks. This year, the opportunity was even...
by Margot Carmichael Lester | Nov 2, 2021 | Writing/How to Write
It's Election Day here in Carrboro. One of the things I do every election cycle is write endorsement letters for candidates I support. These missives explain why I'm voting for a certain person and (hopefully) gives them additional context and confidence in casting...
by Margot Carmichael Lester | Aug 24, 2021 | Best Practice
National Black Business Month is the perfect time to commit to strengthen your support. This isn't a definitive list of tactics or resources. Use it to catalyze your efforts. How to find Black-owned businesses Here are four ways to identify Black-owned enterprises to...
by Margot Carmichael Lester | Aug 18, 2021 | Training & Workshops, Writing/How to Write
Effective advocacy includes the voices of people directly involved in the cause. These "ambassadors" bring authentic, front-lines voices to outreach and are vital to successful advocacy campaigns. Some people love speaking at events and rallies, lobbying...
by Margot Carmichael Lester | Jul 20, 2021 | Marketing, Advertising & Promotion
Getting people to change their minds about getting the COVID vaccine is vital to keeping the pandemic in check. But browbeating and shaming isn't going to do the job. This isn't exactly news. We've likely all experienced this influencer fail in our own lives. I know...
