by Margot Carmichael Lester | Jun 24, 2020 | Writing/How to Write
Many of us have been motivated to speak up and speak out about racial injustice, police brutality and health disparities. It's also Pride Month and a lot of us are also advocating for the rights of LGBTQIA community members. If you're anything like me, there are so...
by Margot Carmichael Lester | Jun 16, 2020 | Best Practice
Like many people. we've spent the last few weeks looking at what we can do to foster an anti-racist world and further adjust our business to be more engaged. Read last week's post on our first steps. As we do our work, we're sharing resources with others who want to...
by Margot Carmichael Lester | Nov 15, 2019 | Blogs & Blogging, Writing/How to Write
One of my favorite things is teaching others to write more persuasively to advocate for the things they care most about. This weekend, I'm taking my show on the road to the North Carolina AIDS Action Network's annual conference, Building Power Across the Spectrum, in...
by Margot Carmichael Lester | Oct 23, 2019 | Marketing, Advertising & Promotion
Visual content for cause marketing Design partner Marc Borzelleca and I collaborated to create social media content to help promote the 2019 ACA open enrollment period. Federal funding to market the sign-up opportunity has been slashed, so we're doing our part to get...
by Margot Carmichael Lester | Jun 4, 2019 | What-Not
A lot of businesses leverage Pride Month to slap rainbows on their stuff and ride the feel-good wave. That's the corporate equivalent of slacktivism if you ask me. Yeah, I like a rainbow image as much as the next CEO (like the short vid I shot in the Castro BART...
