by Margot Carmichael Lester | Apr 14, 2021 | What-Not
Whether you're an agency owner, a department leader or an individual content creator, enhancing your business financial literacy improves performance, identifies opportunities and risks, and supports better decision-making. Let's assume you understand how to read and...
by Margot Carmichael Lester | Aug 13, 2019 | What-Not
We love the idea of potential and possibility. And if we're good at what we do, we may have people telling us to aim higher. Encouraging or even pressuring us to do more, be more, achieve more.Those are expectations others have for you, their vision of your life. But...
by Margot Carmichael Lester | Aug 6, 2019 | Marketing, Advertising & Promotion, Networking
Back in college, my pal Sandy and I used to dream of owning a store front where we had two desks and just answered questions all day from passersby for a small fee. It was some combination of Lucy's advice booth from Peanuts and our work together at the Carolina Union...
by Margot Carmichael Lester | Jul 30, 2019 | Content & Content Operations, E'ship
We picked up a new client a while back, adding capacity to a busy PR team. My experience in journalism has always been a handy tool for PR writing, but what has really wowed the client was the quick turn-around we offer. Now they're sending us short pieces that need a...
by Margot Carmichael Lester | Jun 25, 2019 | E'ship
We often miss opportunities for more business because we don't ask. Yesterday I met a client for drinks. It was strictly social -- I was in town and had some time on my hands. While we were catching up, I asked what she was working. She mentioned having trouble...
