by Margot Carmichael Lester | Feb 3, 2021 | Best Practice
If you're not sure how to commemorate Black History Month in your content marketing, advertising etc., here's my one piece of advice: Unless you acknowledge, include and advocate for Black lives past and present the other 11 months of the year, don't post a platitude...
by Margot Carmichael Lester | Nov 17, 2020 | What-Not
Last weekend I wrapped up a terrific MOOC offered by the University of Alberta: Indigenous Canada. It's all about the history of the native people of that northern part of North America as told by descendants of those people. I'm not Canadian, but this was the only...
by Margot Carmichael Lester | Nov 13, 2020 | What-Not
Earlier this year, I upped my commitment to social justice, particularly anti-racism work. Last night, I finished Michelle C. Johnson's Dismantling Racism class. The class is a part history lesson, part perspective-sharing, part small-group discussions. Michelle...
by Margot Carmichael Lester | Aug 19, 2020 | Best Practice, E'ship
August is Black Business Month, creating a good opportunity for non-Black people to identify and access enterprises owned by Black people. Maybe, like me, you've committed to spending a percentage of your budget with Black-owned enterprises. The U.S. Small Business...
by Margot Carmichael Lester | Jul 28, 2020 | Best Practice
Earlier this year, I committed to creating a social justice statement for my company. It's important for even micro-enterprises like mine to codify their values, create concrete steps for living them and establish metrics to track progress toward them. Creating the...
