by Margot Lester | What-Not
We've all been there. We've sent someone a message asking them to do something we totally could do ourselves in less time than it takes to ask them to do it. Or we come off a little snippy when we don't really mean to but we're in a hurry. Let's try to do better....
by Margot Lester | Best of Our Blog
Our at least our most popular. Here's a look back at the most-read posts from Q4 and 2021. Thanks for reading. Top posts of Q4: CX, endorsements and writing coaching CX Tip: Bring humanity to customer communication and content marketing This was the most popular post...
by Margot Lester | Writing/How to Write
Updated June 2025 There are tons of examples of great stakeholder acknowledgments. You probably have a bunch in your tax receipts file—I know I do. But after decades of writing recommendation letters for students seeking admission to undergraduate and graduate...
by Margot Lester | Best Practice
If you believe the astrologers, when Mercury is in retrograde communication becomes more complicated. That's because the Greek god Mercury was the boss of communication (and transportation) and when he goes in reverse, things are bound to get a little wonky. We're in...
by Margot Lester | Marketing, Advertising & Promotion
IngramSpark, the self-publishing arm for the book distribution giant, made the most of its appearance at the Independent Book Publishers Association meeting in Austin. The company offered a clinic on effective conference/trade show marketing. How to get more from...
