by Margot Carmichael Lester | Jan 4, 2022 | Best of Our Blog
Our at least our most popular. Here's a look back at the most-read posts from Q4 and 2021. Thanks for reading. Top posts of Q4: CX, endorsements and writing coaching CX Tip: Bring humanity to customer communication and content marketing This was the most popular post...
by Margot Carmichael Lester | Sep 29, 2021 | Writing/How to Write
There are tons of examples of great thank-you letters to stakeholder donors. You probably have a bunch in your tax receipts file -- I know I do. But after decades of writing recommendation letters for students seeking admission to undergraduate and graduate programs,...
by Margot Carmichael Lester | Feb 25, 2020 | Best Practice
If you believe the astrologers, when Mercury is in retrograde communication can become even more complicated. That's because the Greek god Mercury was the boss of communication (and transportation). We're in the first retrograde of the year at a really inopportune...
by Margot Carmichael Lester | Jun 4, 2018 | Content & Content Operations, What-Not
I'm noticing a disappointing trend toward sloppy personalization of fundraising appeals I'm getting lately. Just in the last month, I've gotten three from organizations I'm close to: The first, from my husband's alma mater, listed us a Margot & Steve Lester. I'm...
by Margot Carmichael Lester | Apr 7, 2018 | Marketing, Advertising & Promotion
IngramSpark, the self-publishing arm for the book distribution giant, made the most of its appearance at the Independent Book Publishers Association meeting in Austin. The company offered a clinic on effective conference/trade show marketing. How to get more from...
