by Margot Carmichael Lester | Feb 25, 2020 | Best Practice
If you believe the astrologers, when Mercury is in retrograde communication can become even more complicated. That's because the Greek god Mercury was the boss of communication (and transportation). We're in the first retrograde of the year at a really inopportune...
by Margot Carmichael Lester | Jun 4, 2018 | Content & Content Operations, What-Not
I'm noticing a disappointing trend toward sloppy personalization of fundraising appeals I'm getting lately. Just in the last month, I've gotten three from organizations I'm close to: The first, from my husband's alma mater, listed us a Margot & Steve Lester. I'm...
by Margot Carmichael Lester | Apr 7, 2018 | Marketing, Advertising & Promotion
IngramSpark, the self-publishing arm for the book distribution giant, made the most of its appearance at the Independent Book Publishers Association meeting in Austin. The company offered a clinic on effective conference/trade show marketing. How to get more from...
by Margot Carmichael Lester | Feb 26, 2018 | Best Practice, Marketing, Advertising & Promotion, Public Relations/PR practice
It's always nice to get good coverage in the media (for instance, here's a great story about YouthWorx on Main, a initiative of the PTA Thrift Shop, on whose board I serve). We can extend its benefit with a few minutes of deliberate promotion. Can't make it to...
by Margot Carmichael Lester | Feb 12, 2018 | Best Practice, Marketing, Advertising & Promotion
Two examples of effective brand communications from the weekend, both seasonal. The Kohl's Response to Adam Rippon's Instagram Post Evidence of a social media team that's really paying attention on a Sunday night. The brand's response to Adam Rippon's post is...
