by Margot Lester | Marketing, Advertising & Promotion, Writing/How to Write
Potentially unpopular opinion: Marketing writing isn't all that different from regular writing. It might have some specific traits, like a clear call to action or comparison charts, but honestly, if it's going to be effective at selling something it still has embody...
by Margot Lester | Process
It's easy to feel like open spaces and blue skies are required to boost creativity. And they certainly can. But the real world offers few opportunities for that, thanks to time, resource and other factors. That's why it's important to learn how to use constraints to...
by Margot Lester | Process
I casually mentioned in a staff meeting that I wished there was a CD of music to write by. I'm blessed to have some super-talented friends who were up to the challenge: my go-to medical writer/editor -- and professional composer Ben Hippen and a terrific...
by Margot Lester | Writing/How to Write
I've mediated formally off and on for years, usually instigated by a feeling of idling too high, an inability to focus, or acute pain resulting from my chronic repetitive strain injury. But I informally meditate all the time, a tactic I've used ever since we did...
by Margot Lester | Process, Writing/How to Write
Updated May 2024 A good friend is writing a how-to book. He's got all the knowledge -- he does actually know how to. But while he writes a mean email and even some good web copy, he doesn't consider himself a writer. Especially not an author (insert cymbal crash...
