by Margot Lester | Oct 10, 2023 | Marketing, Advertising & Promotion, Writing/How to Write
Potentially unpopular opinion: Marketing writing isn't all that different from regular writing. It might have some specific traits, like a clear call to action or comparison charts, but honestly, if it's going to be effective at selling something it still has embody...
by Margot Lester | Jul 23, 2019 | Process
It's easy to feel like open spaces and blue skies are required to boost creativity. And they certainly can. But the real world offers few opportunities for that, thanks to time, resource and other factors. That's why it's important to learn how to use constraints to...
by Margot Lester | Jun 18, 2019 | Process
I casually mentioned in a staff meeting that I thought we should do a CD of music to write by. Leave it to my husband and collaborator Steve to take that idea and run with it. We're blessed to have some super-talented friends who were up to the challenge: professional...
by Margot Lester | May 7, 2018 | Writing/How to Write
I've mediated formally off and on for years, usually instigated by a feeling of idling too high, an inability to focus, or acute pain resulting from my chronic repetitive strain injury. But I informally meditate all the time, a tactic I've used ever since we did...
by Margot Lester | Mar 3, 2010 | Process, Writing/How to Write
Updated June 2023 I'm working with some other locals to create a presentation to the Board of Aldermen about our local economy. Because there are four of us on the project, we needed an easy way to approach our various sections and check them off prior to getting down...
