by Margot Lester | What-Not
Black history is an abstract idea for many white folks. Something we believe in and support, but don’t necessarily feel. Black history is part my history even though I’m a white lady. In addition to laying claim to land that was home to the Occaneechi, Eno and other...
by Margot Lester | Content & Content Operations
The folks over at Black Creative Group shared this useful set of tips for effective Black History Month messaging. If you've got content in the pipeline, check it off against this list before going live.If you're not doing anything this year, put the checklist in your...
by Margot Lester | Best Practice
If you're not sure how to commemorate Black History Month in your content marketing, advertising etc., here's my one piece of advice: Unless you acknowledge, include and advocate for Black lives past and present the other 11 months of the year, don't post a platitude...
