by Margot Lester | Jun 27, 2023 | Content & Content Operations
You know you the importance of updating web content, but sometimes it feels like a big undertaking. It doesn't have to be. You can improve your site and blog performance with a few simple activities that don't take a lot of resources (of any kind). Add one or more of...
by Margot Lester | Mar 22, 2022 | Blogs & Blogging
There's still time to create worthy content for Women's History Month. Here are a few blog topics from our content editors:. The hero image for this post is my personal hero, my grandmother Memory Lee Aldridge Lester, one of the first women's high school basketball...
by Margot Lester | Jan 4, 2022 | Best of Our Blog
Our at least our most popular. Here's a look back at the most-read posts from Q4 and 2021. Thanks for reading. Top posts of Q4: CX, endorsements and writing coaching CX Tip: Bring humanity to customer communication and content marketing This was the most popular post...
by Margot Lester | Jul 28, 2021 | Work Samples from Margot Lester & The Word Factory Team, Writing/How to Write
I love getting a break from brand journalism and content marketing to revisit my newspaper days and write feature story. Here's my latest for the International Cinematographers Guild Magazine, a behind-the-scenes look at the making of ZIWE, Showtime's break-out hit...
by Margot Lester | Mar 31, 2021 | Best of Our Blog
Here are the topics that were of most interest to blog readers in the first quarter of 2021: Why we need the writing process -- The writing process divides the task into distinct functions so we can focus our minds and our work more efficiently. Each step builds on...
