by Margot Carmichael Lester | Jul 28, 2021 | Work Samples from Margot Lester & The Word Factory Team, Writing/How to Write
I love getting a break from brand journalism and content marketing to revisit my newspaper days and write feature story. Here's my latest for the International Cinematographers Guild Magazine, a behind-the-scenes look at the making of ZIWE, Showtime's break-out hit...
by Margot Carmichael Lester | Mar 31, 2021 | Best of Our Blog
Here are the topics that were of most interest to blog readers in the first quarter of 2021: Why we need the writing process -- The writing process divides the task into distinct functions so we can focus our minds and our work more efficiently. Each step builds on...
by Margot Carmichael Lester | Jul 1, 2020 | Best of Our Blog
It's hard to believe we're at mid-year. In some ways, 2020 has been s-l-o-w. In others, it's been a chaotic mad dash. We're kicking off Q3 with a lot of new things, the first and most obvious of which is our new site design. Huge thanks to our partners at AndiSites...
by Margot Carmichael Lester | May 26, 2020 | Writing/How to Write
Sweating the small stuff can have big benefits. Here are a few small fixes you can deploy immediately to give your writing more impact and make you a more effective communicator: Revise for consistency. Make decisions -- based on your corporate style or...
by Margot Carmichael Lester | Jan 7, 2020 | Blogs & Blogging, Marketing, Advertising & Promotion
Do you use email marketing? See the elements of a successful and creative marketing email from 1-800-Got-Junk. I'm a shameless promoter of 1-800-Got-Junk. Having used them in multiple cities over multiple years, I can vouch for the quality of their work helping me...
