by Margot Carmichael Lester | May 26, 2020 | Writing/How to Write
Sweating the small stuff can have big benefits. Here are a few small fixes you can deploy immediately to give your writing more impact and make you a more effective communicator: Revise for consistency. Make decisions -- based on your corporate style or...
by Margot Carmichael Lester | Jan 7, 2020 | Blogs & Blogging, Marketing, Advertising & Promotion
Do you use email marketing? See the elements of a successful and creative marketing email from 1-800-Got-Junk. I'm a shameless promoter of 1-800-Got-Junk. Having used them in multiple cities over multiple years, I can vouch for the quality of their work helping me...
by Margot Carmichael Lester | Dec 31, 2019 | Best of Our Blog
One last thing before we close out 2019: a quick look back at our most-read posts of the year: Infuse more empathy in your content marketing. Since noting a trend toward empathy in the sessions of Content Marketing World 2019, I've been putting processes in place to...
by Margot Carmichael Lester | Dec 24, 2019 | Best of Our Blog
Last thing before we turn out the lights and turn on the yule log, here are our top posts for Q4. How to Infuse More Empathy In Your Writing. The Feelings Before & After Strategy(c) helps us understand where our audience is emotionally before they engage with our...
by Margot Carmichael Lester | Jul 17, 2019 | Best of Our Blog
Our most-read posts of the quarter, served again in case you missed them. Write better faster Writing is processing and processing is necessary work. Good work. But it takes time and it's messy. Here are some fast and effective strategies for going from good to...
