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Brand Advocacy: How to encourage employee engagement

Brand Advocacy: How to encourage employee engagement

by Margot Carmichael Lester | May 8, 2017 | Content & Content Operations, Marketing, Advertising & Promotion, Social Media

Updated November 2020 According to a 2016 Gartner report, 36% of marketing leaders have deployed internal brand advocacy or employee ambassador programs, and another 27% plan to implement one this year. The Gartner team suggests that one of the key drivers of this...

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