by Margot Lester | What-Not
Look, I hate that in October there's already snow castle inflatables and candy cane path lighting on display everywhere from the drugstore to the home supply place, but that's the world we live in. And while I dislike that kind of "rushing the season", as my Mother...
by Margot Lester | Marketing, Advertising & Promotion
The way we think and feel about an organization extends all the way to mailing and shipping materials. I've always loved that Sweetwater Sound, the music equipment company, drops a few pieces of individually wrapped candies in every order it ships. And I like the...
by Margot Lester | Content & Content Operations, Marketing, Advertising & Promotion
The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during...
by Margot Lester | Marketing, Advertising & Promotion, Networking
Updated November 2023 Back in college, my pal Sandy and I used to dream of owning a store front where we had two desks and just answered questions all day from passersby for a small fee. It was some combination of Lucy's advice booth from Peanuts and our work together...
