by Margot Lester | Oct 25, 2022 | What-Not
Updated November 2023 'Tis the season to start on your organization's end-of-year greetings. We've got you covered with tips and tactics for a successful and less stressful creative process! 4 ways to use business holiday cards 9 tips for great business holiday cards...
by Margot Lester | May 12, 2020 | Marketing, Advertising & Promotion
The way we think and feel about an organization extends all the way to mailing and shipping materials. I've always loved that Sweetwater Sound, the music equipment company, drops a few pieces of individually wrapped candies in every order it ships. And I like the...
by Margot Lester | Apr 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion
The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during...
by Margot Lester | Aug 6, 2019 | Marketing, Advertising & Promotion, Networking
Updated November 2023 Back in college, my pal Sandy and I used to dream of owning a store front where we had two desks and just answered questions all day from passersby for a small fee. It was some combination of Lucy's advice booth from Peanuts and our work together...
