by Margot Carmichael Lester | Jun 22, 2022 | Work Samples from Margot Lester & The Word Factory Team
One of the most fun clients we have is the International Cinematographers Guild. That's the union of folks who shoot the ads, movies, tv shows, etc., we love. (It also includes publicists and unit photographers.) For years, I've looked forward to my assignment for the...
by Margot Carmichael Lester | Mar 24, 2021 | Work Samples from Margot Lester & The Word Factory Team
Many of us are caring for aging parents -- some who are independent, some residing in assisted living communities and others living at home with us. It's a role that's as rewarding as it is challenging. We know this firsthand here at The Word Factory. Some team mebers...
by Margot Carmichael Lester | Mar 24, 2020 | Content & Content Operations, Public Relations/PR practice
There have been a lot of good articles about content marketing, brand journalism and leadership communications during the pandemic. I created a Flipboard magazine to capture some of the best, including pieces from Scott Monty, The Reputation Institute and the Nieman...
by Margot Carmichael Lester | Dec 31, 2019 | Best of Our Blog
One last thing before we close out 2019: a quick look back at our most-read posts of the year: Infuse more empathy in your content marketing. Since noting a trend toward empathy in the sessions of Content Marketing World 2019, I've been putting processes in place to...
by Margot Carmichael Lester | May 15, 2019 | Content & Content Operations, Process
May is National Photo Month, but no matter when you read this, these tips for choosing stock photos will help you up your visual content game. There's been a lot of talk about representation in visual media, including the stock or custom photos we use in our content...
