by Margot Lester | Content & Content Operations
...you need better content. Budgets are tight, staff is stretched. Instead of making new content, reinvest in what you've already got. Here's why and how. That's not just me talking. Well-respected, data-informed content experts like Norma Gaffin and Andy Crestodina...
by Margot Lester | Work Samples
A lot of my writing for GoodRx combines two of the beats I've been on the longest: healthcare and business. For this piece, How much do allergy shots cost?, I did a bunch of finance/economic sleuthing on pricing on top of research on how allergy shots work. It's...
by Margot Lester | Process, Writing/How to Write
When we ask “let me know what you think about this”, the reviewer tells us what’s important to *them* or makes corrections because they don’t know what we need. Take control of the revision and review processes by asking for the feedback that produces a better piece...
by Margot Lester | Blogs & Blogging, Content & Content Operations, Marketing, Advertising & Promotion, Writing/How to Write
I just heard from a client who's struggling to find freelancers who don't plagiarize and who do cite the most recent data. My first response was a typical "are you kidding me?!" But I held my tongue. Look, if you find yourself having to remind writers about this, you...
by Margot Lester | Work Samples
One of the most fun clients we have is the International Cinematographers Guild. That's the union of folks who shoot the ads, movies, tv shows, etc., we love. (It also includes publicists and unit photographers.) For years, I've looked forward to my assignment for the...
