by Margot Carmichael Lester | May 2, 2023 | Process, Writing/How to Write
When we ask “let me know what you think about this”, the reviewer tells us what’s important to *them* or makes corrections because they don’t know what we need. Take control of the revision and review processes by asking for the feedback that produces a better piece...
by Margot Carmichael Lester | Mar 7, 2023 | Blogs & Blogging, Content & Content Operations, Marketing, Advertising & Promotion, Writing/How to Write
I just heard from a client who's struggling to find freelancers who don't plagiarize and who do cite the most recent data. My first response was a typical "are you kidding me?!" But I held my tongue. Look, if you find yourself having to remind writers about this, you...
by Margot Carmichael Lester | Jun 22, 2022 | Work Samples from Margot Lester & The Word Factory Team
One of the most fun clients we have is the International Cinematographers Guild. That's the union of folks who shoot the ads, movies, tv shows, etc., we love. (It also includes publicists and unit photographers.) For years, I've looked forward to my assignment for the...
by Margot Carmichael Lester | Mar 24, 2021 | Work Samples from Margot Lester & The Word Factory Team
Many of us are caring for aging parents -- some who are independent, some residing in assisted living communities and others living at home with us. It's a role that's as rewarding as it is challenging. We know this firsthand here at The Word Factory. Some team mebers...
by Margot Carmichael Lester | Mar 24, 2020 | Content & Content Operations, Public Relations/PR practice
There have been a lot of good articles about content marketing, brand journalism and leadership communications during the pandemic. I created a Flipboard magazine to capture some of the best, including pieces from Scott Monty, The Reputation Institute and the Nieman...
