by Margot Carmichael Lester | Mar 26, 2019 | Blogs & Blogging
As consumers of content, we know the value of a great image -- whether that's a photo, illustration or data graphic. Maybe it stems from our days in the cave, when all we had was pictures, but even all this time later, we still like pictures with our words. We noticed...
by Margot Carmichael Lester | Mar 19, 2019 | Content & Content Operations
Our content is better when it's informed by a diverse group of people. We've always tried to include a range of sources in our work, but this year we made a formal commitment to diversifying our source lists by specifically seeking out women and people of color. After...
by Margot Carmichael Lester | Feb 27, 2019 | Content & Content Operations, Writing/How to Write
You may not think of auction houses when you think of content marketing, but the folks at Leland Little in Hillsborough, N.C., produce terrific branded content promoting the items they peddle. The team writes helpful, well-written articles on relevant topics and...
by Margot Carmichael Lester | Feb 5, 2019 | Content & Content Operations
How many times has this happened to you: You carefully plan your content calendar down to the day and hour only to see it blown apart when a SME isn't available on your schedule. We see it a lot. Most recently, the content team scheduled white paper backgrounding and...
by Margot Carmichael Lester | Jan 15, 2019 | Content & Content Operations
Is your social media team doing you wrong? There are tons of examples of poor social media posting every day, but this one really caught my attention. "I may lose the farm, but I strongly feel we need some border security." Many farmers have stayed loyal to President...
