by Margot Lester | Writing/How to Write
Kudos to you if your organization does the bare minimum and informs job candidates that they didn't make the cut. From what I hear, that puts you in the minority. But have you looked at your rejection letters lately, especially if they're of the automated variety?...
by Margot Lester | Content & Content Operations, Marketing, Advertising & Promotion
Case studies are a terrific bottom-of-the-funnel asset that creates value higher up, too. Back when I was starting out, one of my first gigs was writing case studies for SAS (read one of the ancient gems). In the intervening 31 years, I’ve developed some techniques...
by Margot Lester | Writing/How to Write
One of the most common questions I get from coaching clients is, "how can I improve my writing quickly?" There are lots of answers to that question. Working on any of the 6 traits of good writing will improve your product. Picking the one tactic that would deliver the...
by Margot Lester | Writing/How to Write
Updated December 2023 Many of us are in the thick of year-end reviews. So if you see a colleague staring off into space at the coffeemaker, chances are good they're wondering what to say in a performance review they've got to write. Maybe you're wondering, too. 4...
by Margot Lester | Content & Content Operations, Writing/How to Write
Updated October 2024 Here's an easy way to infuse more empathy into your content. The Feelings Before & After Strategy helps us understand where our audience is emotionally before they engage with our content and how we hope to help them feel afterwards. Writing...
