by Margot Lester | Writing/How to Write
Communication is always all about the audience. This is particularly true with controversial, complex and contentious issues. Like climate change. Figuring out how to move people to action on this issue is vital. It's also complicated. For the last three years, I've...
by Margot Lester | Writing/How to Write
Any day is a good day to advocate for the protection of sharks and rays! I'm part of the American Zoological Association's SAFE Shark & Ray Messaging Group, which develops a Shark & Ray Awareness Day Toolkit each year for aquariums, zoos and science centers to...
by Margot Lester | Blogs & Blogging, Content & Content Operations, Public Relations/PR practice
Is Your Brand Making the Connection Between Climate and Care? I know we all have a lot on our plates right now. It’s spring conference season. We’re sliding toward mid-year or fiscal year-end. Maybe you’re just distracted by AI. I’m going to scootch some of those...
by Margot Lester | Writing/How to Write
I was lucky growing up to have lots of exposure to and encouragement from professional communicators. Two were especially influential. My dad started his career as a Madison Avenue copywriter and became an account exec. One of his best friends was editor of the local...
by Margot Lester | Be a Writer Like...
Here's another archival interview from Be A Writer. Check out the others here. Dan Whittle is the Cuba Program Director for the Environmental Defense Fund, a national nonprofit organization that links science, economics and law to create innovative, equitable and...
