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Helping reviewers help you

by Margot Carmichael Lester | Aug 8, 2011 | Content & Content Operations, Process, Writing/How to Write

These questions can help you get more actionable comments from reviewers: Is anything mission-critical missing? If so, please include. Is it clear what I want the audience to think or do? If not, how can I make that clearer? How can I make this better? What questions...

Establishing your credentials

by Margot Carmichael Lester | May 23, 2011 | Best Practice, Networking, Social Media

Linkedin® was in the news all weekend for its big-ticket IPO last week. Regardless of what you think of the valuation of Linkedin's stock, Linkedin itself is still worth its virtual weight in gold when it comes to building, maintaining and extending your reputation....

Social media for idea generation

by Margot Carmichael Lester | Mar 17, 2011 | Best Practice, Blogs & Blogging, Process, Social Media

Another question from the old mailbag (or conference bag, as the case may be)*: What are your tips for using social media for idea generation? If you’re following the right people and topics, subscribing to the right newsletters or RSS feeds, you’ll find no shortage...

Preaching to the other choir

by admin | Mar 16, 2011 | Blogs & Blogging, Content & Content Operations, Process, Social Media, Writing/How to Write

Whenever Steve and I do a presentation or give a talk, we pass out index cards for people to write down questions, comments, observations. We answer as many as we can during the program, and strive to get to the rest after we're back at the office. We email responses...

The corrections

by Margot Carmichael Lester | Feb 3, 2011 | Best Practice, Content & Content Operations, Process, Training & Workshops, Writing/How to Write

No, no. Not Jonathan Franzen's famous book. I'm talking about the corrections we're impelled to make daily on other people's work. Giving feedback is a big part of what we teach writing teams to do, so it's something I think about a lot. I've been chewing on this...
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