by Margot Carmichael Lester | Jun 27, 2023 | Content & Content Operations
You know you the importance of updating web content, but sometimes it feels like a big undertaking. It doesn't have to be. You can improve your site and blog performance with a few simple activities that don't take a lot of resources (of any kind). Add one or more of...
by Margot Carmichael Lester | May 2, 2023 | Process, Writing/How to Write
When we ask “let me know what you think about this”, the reviewer tells us what’s important to *them* or makes corrections because they don’t know what we need. Take control of the revision and review processes by asking for the feedback that produces a better piece...
by Margot Carmichael Lester | Aug 2, 2022 | Content & Content Operations
Replatforming is a massive undertaking. It's also a huge opportunity to get your site content right. Recent research from the Demand Gen Report found that B2B customers want content on your site to be organized by: pain point (52%)topic (51%)vertical (46%)business...
by Margot Carmichael Lester | Jul 5, 2022 | Best of Our Blog
We're always gratified by how much you all enjoy our content. Thank you! Here are the most-clicked posts of the quarter: Coming back from a miscue: How to recover without inducing eye-rolls We've all done or said something that offended or hurt another person. It's...
by Margot Carmichael Lester | Mar 22, 2022 | Blogs & Blogging
There's still time to create worthy content for Women's History Month. Here are a few blog topics from our content editors:. The hero image for this post is my personal hero, my grandmother Memory Lee Aldridge Lester, one of the first women's high school basketball...
