by Margot Lester | Content & Content Operations
A lot of businesses use freelancer management systems to make working with outsiders easier. For them. I get it. I've written a bunch of white papers over the years touting the benefits of software that eases the administrative burden for internal teams, so I brought...
by Margot Lester | Content & Content Operations
Replatforming is a massive undertaking. It's also a huge opportunity to get your site content right. Recent research from the Demand Gen Report found that B2B customers want content on your site to be organized by: pain point (52%)topic (51%)vertical (46%)business...
by Margot Lester | Content & Content Operations
I'm going to keep this short. If your approach to giving feedback is to couch your directives and desires as questions, you're hurting yourself and adding time to the process.* If you want content producers to add, change, delete, rethink -- whatever -- tell them to...
by Margot Lester | Best Practice, Content & Content Operations
Updated July 2023 Project management is more than setting and managing deadlines. Traffic management -- keeping things moving -- is a big part of it. But process is also vital. And it gets less attention when things get busy. Which is, of course, the time streamlined...
