by Margot Carmichael Lester | Aug 2, 2022 | Content & Content Operations
Replatforming is a massive undertaking. It's also a huge opportunity to get your site content right. Recent research from the Demand Gen Report found that B2B customers want content on your site to be organized by: pain point (52%)topic (51%)vertical (46%)business...
by Margot Carmichael Lester | Mar 8, 2022 | Content & Content Operations
I'm going to keep this short. If your approach to giving feedback is to couch your directives and desires as questions, you're hurting yourself and adding time to the process.* If you want content producers to add, change, delete, rethink -- whatever -- tell them to...
by Margot Carmichael Lester | Jun 30, 2021 | Best Practice, Content & Content Operations
Project management is more than setting and managing deadlines. Traffic management -- keeping things moving -- is a big part of it. But process is also vital. And it gets less attention when things get busy. Which is, of course, the time streamlined processes are the...
