Writing tip: Emphasize verbs

Writing tip: Emphasize verbs

Verbs are where the action is. Verbs are also where you should put you attention if you want to improve your writing. Just like there are different types of details, there are different types of verbs. Let's take a look at three that influence writing quality and...
The golden ratio for details

The golden ratio for details

A strong main idea or takeaway is crucial, of course, but our audience often needs more information to think, feel or do something. That's where details come in, those vital tidbits of support that create sufficient context to move the audience. And though I've been...
Closing out 2022

Closing out 2022

As we slide toward the end of 2022, we're especially grateful for you -- our blog readers and agency clients. When we say we wouldn't be here without you, we really mean it. Thank you. Before we go, here are the most-read posts from the Q4. Holiday gifts for writers 2...
3 tips for effective content marketing

3 tips for effective content marketing

Last quarter, our readers were most interested in our tips on replatforming a website, writing with more influence, and email marketing with empathy. Here are there top-ranked posts of Q322: Mini case study: Email marketing with empathy & kindness Persuasive...