by Margot Lester | Content & Content Operations
...you need better content. Budgets are tight, staff is stretched. Instead of making new content, reinvest in what you've already got. Here's why and how. That's not just me talking. Well-respected, data-informed content experts like Norma Gaffin and Andy Crestodina...
by Margot Lester | Writing/How to Write
Verbs are where the action is. Verbs are also where you should put you attention if you want to improve your writing. Just like there are different types of details, there are different types of verbs. Let's take a look at three that influence writing quality and...
by Margot Lester | Writing/How to Write
A strong main idea or takeaway is crucial, of course, but our audience often needs more information to think, feel or do something. That's where details come in, those vital tidbits of support that create sufficient context to move the audience. And though I've been...
by Margot Lester | Blogs & Blogging, Content & Content Operations, Marketing, Advertising & Promotion, Writing/How to Write
I just heard from a client who's struggling to find freelancers who don't plagiarize and who do cite the most recent data. My first response was a typical "are you kidding me?!" But I held my tongue. Look, if you find yourself having to remind writers about this, you...
by Margot Lester | Best of Our Blog
As we slide toward the end of 2022, we're especially grateful for you -- our blog readers and agency clients. When we say we wouldn't be here without you, we really mean it. Thank you. Before we go, here are the most-read posts from the Q4. Holiday gifts for writers 2...
