by Margot Carmichael Lester | Jan 25, 2022 | Content & Content Operations
What is content? A decade ago (I know!) we created this definition: Content is information presented with a purpose distributed to people in a form through a channel.The Word Factory We break down the definition of content in two blog posts: Information,...
by Margot Carmichael Lester | May 26, 2020 | Writing/How to Write
Sweating the small stuff can have big benefits. Here are a few small fixes you can deploy immediately to give your writing more impact and make you a more effective communicator: Revise for consistency. Make decisions -- based on your corporate style or...
by Margot Carmichael Lester | May 5, 2020 | Content & Content Operations
We hope you and yours are faring well during the pandemic. These are interesting days for myriad reasons and bearing up isn’t always easy. I’ve found satisfaction and solace from talking to my colleagues at other organizations, so I’m making myself available for 30...
by Margot Carmichael Lester | Dec 31, 2019 | Best of Our Blog
One last thing before we close out 2019: a quick look back at our most-read posts of the year: Infuse more empathy in your content marketing. Since noting a trend toward empathy in the sessions of Content Marketing World 2019, I've been putting processes in place to...
by Margot Carmichael Lester | Oct 8, 2019 | Content & Content Operations, Writing/How to Write
October is Emotional Intelligence Awareness Month. In observance of that, here's an easy way to infuse more empathy -- a key component of emotional intelligence -- into your content. The Feelings Before & After Strategy helps us understand where our audience is...
