by Margot Carmichael Lester | Dec 4, 2019 | Writing/How to Write
I'm superstitious and I'm always seeing "signs". I have to wear the same sweatshirt when Carolina plays basketball until we lose and then I switch. When I see a red-tailed hawk, I think it signals good luck. And when two good pieces about storytelling and a promo for...
by Margot Carmichael Lester | Oct 8, 2019 | Content & Content Operations, Writing/How to Write
October is Emotional Intelligence Awareness Month. In observance of that, here's an easy way to infuse more empathy -- a key component of emotional intelligence -- into your content. The Feelings Before & After Strategy helps us understand where our audience is...
by Margot Carmichael Lester | Sep 11, 2019 | Writing/How to Write
September is Be Kind to Editors and Writers Month. Here are a handful of slide decks featuring the strategies and tips we employ here at The Word Factory and with our clients. These also are among my most popular training/presentation topics. Hit me up if you'd like...
