by Margot Lester | Writing/How to Write
Updated December 2023 I'm superstitious and I'm always seeing "signs". I have to wear the same sweatshirt when Carolina plays basketball until we lose and then I switch. When I see a red-tailed hawk, I think it signals good luck. And when two good pieces about...
by Margot Lester | Content & Content Operations, Writing/How to Write
Updated October 2024 Here's an easy way to infuse more empathy into your content. The Feelings Before & After Strategy helps us understand where our audience is emotionally before they engage with our content and how we hope to help them feel afterwards. Writing...
by Margot Lester | Writing/How to Write
September is Be Kind to Editors and Writers Month. Here are a handful of slide decks featuring the strategies and tips we employ here at The Word Factory and with our clients. These also are among my most popular training/presentation topics. Hit me up if you'd like...
