by Margot Carmichael Lester | Jul 20, 2021 | Marketing, Advertising & Promotion
Getting people to change their minds about getting the COVID vaccine is vital to keeping the pandemic in check. But browbeating and shaming isn't going to do the job. This isn't exactly news. We've likely all experienced this influencer fail in our own lives. I know...
by Margot Carmichael Lester | Jul 7, 2020 | Content & Content Operations, Marketing, Advertising & Promotion
What is content? That's a question I've been getting since at least 2011, when I first took a swing at a definition of content on this blog. Though most of the technical things that make content haven't changed, the opportunities and platforms for content are changing...
by Margot Carmichael Lester | May 12, 2020 | Marketing, Advertising & Promotion
The way we think and feel about an organization extends all the way to mailing and shipping materials. I've always loved that Sweetwater Sound, the music equipment company, drops a few pieces of individually wrapped candies in every order it ships. And I like the...
by Margot Carmichael Lester | Apr 21, 2020 | Best Practice
As self-isolation drags on, the emotional and mental toll of living through a pandemic mounts. Many of us muscled through the first few weeks but are losing steam the longer our lives are in flux. It can be hard to find time or to avoid judging ourselves for taking...
by Margot Carmichael Lester | Apr 14, 2020 | Social Media
Our in-house MD, Ben Hippen, has been creating visual content related to the novel coronavirus. We're sharing it here with the hope that it helps you feel more informed and safer. If you find the content useful, feel free to post any of the assets (or the links to...
